Shopping has become an outing or entertainment for many people. This has not always been the case. In the past, shopping was a simple matter of supply, part of the necessary and routine activities. Today, on the other hand, shopping is for many of us a way to relax, to clear the mind or even a part of reconstruction or “therapy”.
A phenomenon such as this can only be envisaged in the context of a consumer society.
In the past, supermarket layouts were all about making it easy for customers to find what they needed. Said supermarkets are now architectural monuments, with many facilities and offering multiple possibilities for diversion. They basically function as entertainment centers and have become a social benchmark.
Shopping: positive or negative?
It is indisputable that we live in a consumer society and that, in one way or another, we all participate in maintaining this dynamic. It is also undeniable that shopping brings satisfaction even to the most austere individuals. Besides the need that we fill by purchasing a product, buying gives a feeling of power and opulence that is difficult to obtain through other activities.
Some studies show that shopping is good for the brain. Research carried out by Brunel University highlights this phenomenon. Seeing something you like, want to own, and buying it activates certain areas of the brain, releasing dopamine. Your mood improves and you feel happier. It has been proven.
On the other hand, your mood improves when you play sports or do a rewarding activity such as dancing or knitting. The same is true when you receive a compliment that you think is genuine or when you immerse yourself completely in a book. Nonetheless, the market has taken on the task of stereotyping satisfaction and directing it to a shopping center (which is of interest to the market).
This is not a bad thing, on the contrary, when you shop in a conscious and responsible manner.
You may think that the discomfort goes away by looking at window displays, trying on items, or picturing yourself in your new clothes while you pay for them. But… how do you feel after those brief moments of satisfaction, better or worse than before?
Go shopping to manage your discomfort
It is common to hear many people say that they go shopping because they are depressed or want to improve their mood. Or that shopping is therapy to “forget” your problems. Shopping malls have become places to relieve grief and soothe oppressed hearts. .
In such conditions, it is common for people to take advantage of their free time to go to malls or other types of stores. It is also not uncommon for such people to experience deep frustration when they cannot do so, or when they have to work to have sufficient income to maintain a high “standard of living”.
The credit card is the perfect complement to this scheme. Until a few decades ago, credit cards were only available to businessmen or people with significant incomes. They are now available anywhere and their acquisition is always easier. The credit card removes the barriers to going shopping because we don’t realize what we are spending when we are doing it. You end up in debt and happy to continue your existence.
Without realizing it, your life is getting poorer in many ways. A large part of your income is therefore used to repay the credits acquired previously. In addition, your world becomes one-dimensional.
You are no longer able to find pleasure in free activities that do not require any financial transaction. Without realizing it, you have entrusted the power to the marketing experts. In the end, you are the one who pays: what you bought, what you stopped doing, as well as the consequences of the conflict that you did not resolve and that you tried to hide, while spending money. money for trivial things you didn’t need.